The average American’s schedule is overflowing – bills at the end of the month, taking the kids to school in the morning, meetings throughout the day, dinner at 6 p.m. – wait, but we had roast potatoes yesterday, mom?

We need a vacation somewhere that feels like home without the worries. For Stanton, Marriott’s first boutique-style hotel in South Beach, we created a chic identity that reflects a dreamlike extension of the home with an added spice of tropical adventure. At every twist and turn of your stay, we want you thinking – “ahh finally, this is what I needed.”

We carefully designed the color palettes, textures, and patterns with the intention of creating a distinct Stanton identity that represents soothing, tropical luxury. Our photography – a collaboration with a close friend of DeepSleep, Michael Raveney – portrayed a world free from itinerary and bursting with clarity.