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Project //
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THE STANTON
Client
Key International
Industry
Hospitality
Services
Art Direction
Branding
Web Development
Photography
Collateral
Environmental Signage
The average American’s schedule is overflowing – bills at the end of the month, taking the kids to school in the morning, meetings throughout the day, dinner at 6 p.m. – wait, but we had roast potatoes yesterday, mom?
We need a vacation somewhere that feels like home without the worries. For Stanton, Marriott’s first boutique-style hotel in South Beach, we created a chic identity that reflects a dreamlike extension of the home with an added spice of tropical adventure. At every twist and turn of your stay, we want you thinking – “ahh finally, this is what I needed.”
We carefully designed the color palettes, textures, and patterns with the intention of creating a distinct Stanton identity that represents soothing, tropical luxury. Our photography – a collaboration with a close friend of DeepSleep, Michael Raveney – portrayed a world free from itinerary and bursting with clarity.
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![deep-sleep-studio-the-stanton-south-beach-canvas-tote-bag- deep-sleep-studio-the-stanton-south-beach-canvas-tote-bag-](/_next/image?url=https%3A%2F%2Fcms.deepsleepstudio.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fdeep-sleep-studio-the-stanton-south-beach-canvas-tote-bag-.jpg&w=2560&q=85)
![deep-sleep-studio-the-stanton-south-beach-note-illustration- deep-sleep-studio-the-stanton-south-beach-note-illustration-](/_next/image?url=https%3A%2F%2Fcms.deepsleepstudio.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fdeep-sleep-studio-the-stanton-south-beach-note-illustration-.jpg&w=2560&q=85)
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![deep-sleep-studio-the-stanton-south-beach-property- deep-sleep-studio-the-stanton-south-beach-property-](/_next/image?url=https%3A%2F%2Fcms.deepsleepstudio.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fdeep-sleep-studio-the-stanton-south-beach-property-.jpg&w=3840&q=85)
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![deep-sleep-studio-the-stanton-south-beach-note-photography-michael-raveney-alex-martinez deep-sleep-studio-the-stanton-south-beach-note-photography-michael-raveney-alex-martinez](/_next/image?url=https%3A%2F%2Fcms.deepsleepstudio.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fdeep-sleep-studio-the-stanton-south-beach-note-photography-michael-raveney-alex-martinez.jpg&w=3840&q=85)
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![deep-sleep-studio-the-stanton-south-beach-magazine-ad- deep-sleep-studio-the-stanton-south-beach-magazine-ad-](/_next/image?url=https%3A%2F%2Fcms.deepsleepstudio.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fdeep-sleep-studio-the-stanton-south-beach-magazine-ad-.jpg&w=3840&q=85)
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