Spreading omatanshi to Miami
Bottles poppin at LIV Nightclub, Jaden Smith roaring “I AM JUST AN ICON LIVING,” voices lost and bodies bouncing as Future takes the mask off at E11EVEN Miami – our job: take this weekend in the Magic City and make it F**KING IMMORTAL.
Irie Weekend stands as both the Irie Foundation’s signature annual fundraiser and one of South Florida’s most buzz-worthy and highly anticipated weekends of the year. We marked this special 15th annual celebration as “Triumph XV” to honor the DJ’s hard-working past and point eyes to an invigorating future.
In creating Triumph XV’s identity, we were inspired by the duality and momentum that surrounded us – past and present, trend, and legacy. Amid the party madness unfolding hour after hour, we wanted to tell a story made up of countless intimate layers, each based around the treasured raw ingredient of hard work. We aimed to infuse the event with a sense of “we made it,” along with a remembrance of Irie’s long road to triumph.
“DeepSleep without question brings the fire!Since day one of Irie weekend.”