IRIE WEEKEND

Bottles poppin at LIV Nightclub, Jaden Smith roaring “I AM JUST AN ICON LIVING,” voices lost and bodies bouncing as Future takes the mask off at E11EVEN Miami – our job: take this weekend in the Magic City and make it F**KING IMMORTAL.

Irie Weekend stands as both the Irie Foundation’s signature annual fundraiser and one of South Florida’s most buzz-worthy and highly anticipated weekends of the year. We marked this special 15th annual celebration as “Triumph XV” to honor the DJ’s hard-working past and point eyes to an invigorating future.

In creating Triumph XV’s identity, we were inspired by the duality and momentum that surrounded us – past and present, trend, and legacy. Amid the party madness unfolding hour after hour, we wanted to tell a story made up of countless intimate layers, each based around the treasured raw ingredient of hard work. We aimed to infuse the event with a sense of “we made it,” along with a remembrance of Irie’s long road to triumph.