Welcome to Miami Beach Centennial
It’s not every year that a city turns 100 years old
DeepSleep Studio was chosen to create the identity for the Miami Beach centennial campaign. We wanted to educate the public on the unique history of Miami Beach, while boosting awareness of the city’s touristic attraction and related Centennial events. The city’s goal in commissioning us was to ensure that everyone caught the spirit of celebration, regardless of whether they were visiting tourists or time-seasoned locals.
We aimed to bring exposure to local businesses, organizations, neighborhoods, events, and cultural institutions we felt had a lot to offer to visitors, such as the Wolfsonian-FIU, the New World Symphony, the Fillmore Miami Beach at Jackie Gleason Theather, the Historic Art Deco District, and a host of locally situated restaurants, hotels, and event spaces. We also aimed to shed light on Miami Beach Mayor Phillip Levine’s environmental initiative and encourage the public to take part in the movement of creating a greener Miami Beach.