When you want to stand out from the crowd, you’ve got to drip with a creative edge and fully encompass a daring identity. That’s exactly what we did for Gloss Naturals.
We worked closely with the brand’s founder, Sandra Weir, to shift gears on her current positioning and ensure that the new brand would be bold and speak to the masses.
To break away from the norm we took an edgier spin, allowing Gloss Naturals to connect with a new and younger audience. We created a video that gives a fresh approach in the realm of spa services and keeps the audience on the edge of their seats.
Content is king when it comes to pushing the boundaries in web design and development, so we created a site for Gloss Naturals that embodies the spirit of the photography and video we curated for the rebrand. The tone of the website is avant-garde and directly challenges the stereotypes in place for non toxic, vegan brands.
Shoutout to Michael Raveney for killing it with his photography and Peter Vahan for his assistance!