At DeepSleep, were big into personality – the bigger the better, in our opinion. Its one of the reasons why we love working with Live Nation Entertainment. The largest producer of live music concerts in the world, Live Nation is all about being bold, loud and full of color. Perfect fit for us, dont you think? To help them spread the word about their South Beach Comedy Festival, we created a 30-second motion-graphic driven TV spot using Miami Beach’s iconic Ocean Drive as the background. We kept things funky with a color palette of purple and magenta, then added a pop of gold for good measure.
We also rolled up our sleeves on another TV spot for their Big Guava music festival, which took place this May in Tampa, FL. Because it is the largest music event in the city, our team created a TV spot bursting with color and dynamic animation. We kept the festivals watermelon green and pink color scheme and created a rotating Ferris wheel to show off the talent lineup in a fun and playful way. To accompany the commercial, we brought in clips of music by performing artists such as The Strokes, Passion Pit and Milky Chance (to name a few). Rock on, DeepSleepers, rock on.